Why should you choose an
app to promote local tourism?
1
Improve the visitors’ experience
The use of apps is already a widespread habit and it is natural that, when traveling, users take advantage of it to improve their experience. This well-entrenched habit is a fantastic opportunity to promote local products and services, as it allows companies to give visitors what they want at the exact time they need it. By using tourism apps, visitors can discover places of interest; explore parks and gardens and visit museums, zoos, shops and restaurants, all by simply using their phone or tablet.
6
Provide easy access to products and services
Mobile apps are a quick and convenient way to access your services and products 24 hours a day, anywhere and anytime.
2
Offer an online booking service
People are booking hotel rooms, buying travel packs, tickets for shows and other services connected to tourism through apps. By offering an online booking service you are giving the users the opportunity to purchase what you are selling anywhere, anytime and in a simple and convenient manner.
7
Increase profits
By using apps to sell your services and products, you are using a new sales channel where you can create exclusive offers, promotions or sales, and increase your profits.
3
Create a new way to attract visitors
By providing information on an app about your region and all the things it has to offer, you are not only giving it more visibility and helping increase the number of visitors by exposing it to an audience of millions, but also presenting it to the world as a dynamic and modern region that meets the consumers’ needs.
8
Get to know your visitors and their preferences
Mobile apps offer you the chance to learn about your visitors and market by giving you very important reports and statistics, such as demographics, interests and preferences, but also help you analyze the relevance of what you are providing. This information may be used for future marketing campaigns, for app and brand optimization, to improve the visitors’ experience in the future and increase your chance of success.
4
Provide easy access to information, maps and timetables
With an app you can easily and quickly provide information, maps and timetables for visitors, and even give real-time route diversions, make schedule changes or offer promotions. The visitors will have real time access to relevant information, and can therefore rearrange or reorganize their traveling plans for a more enjoyable and cost-effective experience.
9
Don’t be left behind
If your competitors offer an app service, you do not want to be left behind and grant them exclusivity in the mobile market. Think of how many customers you are losing every day by not having a mobile presence, and how many deals you could have closed if your services were offered online 24/7, on a platform with an exposure to millions of users.
5
Reinforce local brand awareness
Your local brand’s name and logo will be on the screens of thousands of consumers all over the world, reinforcing its visibility and awareness, the familiarity with its products/services, and helping improve its sales and visits.
10
Get direct feedback from your customers
Mobile apps will give you direct feedback from your customers and help you assist them as soon as they reveal difficulties, ask questions or need information. This is a good way to avoid bad publicity and unnecessary problems. According to a study, around 69 % of tourists like to go through tourism sites’ reviews before deciding their holiday. Offering an app service will work to your advantage as you will be able to monitor their comments or reviews and therefore improve the experience of those who visit you in the future.
